AI-Driven Personalization in E-Commerce: Enhancing Customer Experience
Abstract
This paper examines how AI-driven personalization techniques are transforming the e-commerce industry. By analyzing customer behavior, preferences, and purchasing patterns, AI systems can provide tailored product recommendations, targeted advertising, and dynamic pricing strategies. The paper discusses the effectiveness of these AI models in increasing customer satisfaction and sales, as well as the ethical concerns surrounding data collection, privacy, and algorithmic bias in personalization.
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